Bitcoin rises as PwC leans into crypto on US regulatory shift

Bitcoin has extended its gains as institutional interest in digital assets rises, supported by a clear regulatory backdrop in the US. PwC's strategic shift toward crypto services marks a pivotal development, as the firm's US senior partner, Paul Griggs, announced plans to expand their auditing and consulting services for crypto firms after a period of caution. This shift is significantly influenced by the GENIUS Act, which introduced a federal framework for stablecoins and clarified custody and disclosure standards. As ambiguity in regulations diminishes, major financial institutions are reassessing their positions towards digital assets. The regulatory environment, bolstered by a favorable stance from the Trump administration, encourages large firms to revisit earlier compliance concerns. With increased professional engagement, especially from a Big Four firm like PwC, the narrative that cryptocurrency is transitioning from an alternative asset to core financial infrastructure gains strength. Investors are increasingly viewing Bitcoin as a key beneficiary of this maturing ecosystem, bolstering its market position.