KuCoin taps Tomorrowland festivals as MiCA-era on-ramp for European fans

"KuCoin's initiative at Tomorrowland represents a crucial step towards the mainstream adoption of cryptocurrencies. By leveraging the MiCA license, it positions itself to tap into a broader audience while adhering to regulatory frameworks. The use of cryptocurrency at such events is expected to provide value beyond mere financial transactions, integrating cultural aspects as well. However, the competitive landscape is intensifying, with other exchanges likely to adopt similar strategies, necessitating careful planning for sustainable growth. This poses a particularly challenging market environment for KuCoin, making prudent business expansion essential."